PATRICK MOORE

Employment

• Knowledge Translation Officer2009 - 2012

  Ontario Problem Gambling Research Centre

  • · Primary contact for media relations (Globe and Mail, Toronto Star, CBC, etc.) for The Centre
  • · Developed, wrote and distributed content for a wide range of communications products, from press releases, announcements/speeches to various reports
  • · Conducted regular assessments of the public environment to identify external developments, decisions or processes that might have affected the Centre’s reputation and credibility
  • · Led the continuous improvement of the website (www.gamblingresearch.org), including writing/revising content, technical maintenance, and management of external suppliers
  • · Prepared user-friendly summaries of research findings in relation to identified topics or themes
  • · Centre representative for the Editorial Board of the International Gambling Studies Journal
  • · Lead special research projects from solicitation process to project management of funded research

• Director of Communications2003 - 2009

  Knowledge Translation Officer

  • · Created and supervised various aspects of marketing and communications, including the use of print and new media
  • · Authored an extremely successful national/internal communications program from the ground up
  • · Developed system for and supervised integrated communications message between members, Board of Directors, staff and other stakeholders
  • · Led multiple time-sensitive simultaneous projects for CPIA and other associations, involving traditional and new media
  • · Produced association’s Annual Report and many other communications and marketing documents
  • · Wrote articles, releases, etc. representing the national association to media and other stakeholders
  • · Developed association’s more than 20 websites, helping to populate the sites with content from a wide variety of sources
  • · Increased page views and unique visitors for association’s websites 850%
  • · Wrote dynamic and effective speeches given by association President and CEO to numerous, varied constituencies
  • · Expanded press coverage, wrote press statements
  • · Achieved excellent track record in writing and placing press releases
  • · Cultivated ideas and edited articles and publications to promote association’s initiatives

• Director of Communications2000 - 2003

  Canadian Newspaper Association

  • · Implemented North America’s largest media survey, ComBase (www.combase.ca)
  • · Arranged communications strategies and techniques to represent community newspapers and the association to various stakeholders, the media and government, both provincial and federal
  • · Supervised all outgoing communications and marketing in all formats, including new and social media
  • · Created and populated the association newsletter, various e-bulletins, marketing materials and website
  • · Represented the association at trade shows, regional meetings, Board meetings and other functions
  • · Developed the content, design and upkeep of the association’s websites, including a complex online system for newspaper advertising that helped to generate large new revenue streams
  • · Produced and wrote eye-catching printed pieces: newsletter, annual reports and brochures
  • · Established effective database and launched e-mail campaign to inform stakeholders of various association initiatives
  • · Saved thousands of dollars by typesetting printed pieces on desktop-publishing system

Education

• Bachelor of Arts2003

  University of Waterloo

  Honours, English

• Journalism Degree2004

  Conestoga College

  School of Journalism

• Knowledge Translation Certification2012

  University of Toronto

  School of Medicine